Removing text from free travel mug (we all hate comcast)

We all get free stuff that is ruined by the names of brands we hate. Here is the process for removing the ad:



Apply a thin layer of Goo Gone. There may be other products that work for this but this is the one I had. Acetone did not work.
Scrape with the back of a butter knife.
Wash.



After spending a few days in a row getting home to my angry neighbor waiting for the late and overpriced comcast man I decided I needed to do this. Now if only we could get their ads of TV and no longer have a cable internet monopoly.